There are several reasons why you should translate your website, depending on your business of course. If you are involved in shipping or have an e-commerce website, then consider the following:
According to an annual report by the UN’s International Telecommunication Union comprised in 2015, the internet hosts 40% of the world’s population. And the number just keeps growing. 85% of these users speak one of 10 languages: English, Chinese, Spanish, Arabic, Portuguese, Japanese, Russian, German, French or Malay. And, while English speakers represent some 28% of the online population, 55% of the content available online is in English. 90% of Europeans always visit a website in their own language when given a choice. And 42% of them said they never buy products or services if the information is not available in their mother tongue. If your online store dispatches items to countries other than your own, localizing your website can really make a difference. Providing information in different languages, with appropriate currencies and unit measures, can improve trust and drive sales.
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